![]() The case of the model was constructed using a mixture of stainless steel with the Fibreglass coating in the inner case. The first TAG Formula 1 watches were designed by Eddy Burgener. Let's take a deeper look at its early to later models. The TAG Heuer Formula 1 collection has brought an enormous amount of success to the brand. To carry on with their automotive connection and tradition, the new TAG Heuer company named their new watch the TAG Heuer Formula 1. Since the 1970s, Heuer has been working with Williams F1 and then McLaren f1. The name of Autavia collection means “AUTomotive + AVIAtion” while the Tag Heuer Carrera was named after the Carrera Panamericana and the Tag Heuer Monaco was named after the Monaco Grand Prix. This packaging had effectively attracted the buyers.Īs the pioneer of motorsports watches, Heuer created their mainstay collections with the names related to auto racing. ![]() Although it was not pocket-friendly like the Swatch the Tag Heuer Formula 1 watch made use of similar ideological elements including synthetic case, bright colors, inexpensive quartz movements and basic techniques. Inspired by the success of the Swatch watch, TAG Heuer released the Tag Formula 1 collection as a sort of slightly upmarket alternative. ![]() The funky, colourful plastic watch with a quartz movement gained massive success in the market. In 1983, when many Swiss manufacturers were facing crises, two major Swiss companies merged together and created a new quartz watch called Swatch. Quartz watches were essentially much cheaper, more reliable and more accurate. Using vivid colour and black titanium coated carbide bezels, features such as their crisp chronograph sub-scales and daring dial diameters, are emphasised to create bold, masculine weapons for the sport-enthused connoisseur.In the 1970s, the Swiss luxury watch industry was drastically flipped after Seiko introduced its first quartz movements. Watches such as the Cristiano Ronaldo CR7 and the McLaren Limited Edition pieces, embody some of TAG Heuer’s finest craftsmanship. Our most popular designs are those such as the Senna special Editions with the iconic “S” motif featured on the dial or bezel, and the famous “Legend” bracelet for optimum wearer comfort. As well as variations in case materials, the dials of the TAG Heuer Formula 1 watches are particularly attractive, many of them with colourful injections to their black or matte grey surfaces to enhance a real sporty feel.Īt Berry’s we have hand-picked some of the finest TAG Heuer Formula 1 watches, to provide a watch for every wearer and for every occasion. Many of the stainless steel versions are black in appearance due to their titanium carbide coating, giving them an almost stealth-like appeal and a versatile use for all manner of occasions. TAG Heuer also choose titanium for some of their instruments, to provide a lightweight yet hard-wearing alternative to stainless steel. The more recent TAG Heuer Formula 1 watches are implemented with the brand’s most advanced technology using materials such as their ultra-sleek ceramic case materials for superb durability. Watches within the Formula 1 collection are not only used for sports watches, but also make fantastic dress watches. Since then, the designs of the TAG Heuer Formula 1 watches, although similar in nature to the originals, have evolved into more subtle designs as a response to an increase in demand from enthusiasts looking for a sophisticated companion for everyday use. The Formula 1 was the first watch to be released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1986, many of them dressed in captivating vivid plastic cases and matching dials. ![]() The collection plays an important role in the story of TAG Heuer’s growth, from its birth back in 1860. Each watch from the TAG Heuer Formula 1 series, captures the power, speed and adrenaline-infused nature experienced on the racing track, as well as the excitement felt within the vehicles of some of the world’s most successful drivers’ of the industry. ![]()
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